Hydrofleur™, marketed by Bedoukian Research and manufactured by P2 is introduced at the World Perfumery Congress in Nice, France.
Nice, France June 5th 2018 – Bedoukian Research Inc., today presented at the World Perfumery Congress (WPC) in Nice, France, Hydrofleur™, a new aroma ingredient with a very strong muguet note. Hydrofleur is the first commercial product to come out of the fragrance development collaboration between P2 Science, Inc and Bedoukian started in 2014.
The presentation was made by Dr. Robert Bedoukian, CEO at a perfumer session of the WPC entitled The Past, Present and Future of Signature Perfume Ingredients, which he hosted with Zerlina Dubois, Master Perfumer at Procter & Gamble. Hydrofleur was demonstrated as an example of a very powerful aroma chemical which can be used at levels as low as 1% that of traditional ingredients in fragrance formulations and still deliver superior olfactive results. The session was attended by several hundred perfumers from around the world.
P2 is currently building its first manufacturing plant in Naugatuck, CT. The plant will be in commercial production in Q4 of 2018 with initial sales targeted at the flavor & fragrance and cosmetics industries. One of the first products to be made on the plant will be Hydrofleur which will be marketed exclusively by Bedoukian.
About Bedoukian Research
Bedoukian Research, Inc. offers more than 450 Aroma Chemicals and 50 Insect Pheromones. The company was founded by Paul Bedoukian in 1972. Dr. Robert Bedoukian, his son, joined the company in 1975. Under his leadership, Bedoukian Research has enhanced its reputation in the Flavor and Fragrance and Insect Pheromone industries for superior quality products, excellent customer service, and availability of technical expertise. Dr. Robert Bedoukian is currently serving on the board of directors of the Research Institute for Fragrance Materials (RIFM) and the Fragrance Creators Association. He is a past chairman of the board of directors at RIFM.
About P2 Science
P2 Science is renewable chemistry company. The scientific co-founders of P2, Professor Paul Anastas and Dr. Patrick Foley, worked together at the Yale Center for Green Chemistry and Green Engineering. Neil Burns, CEO, has spent much of his prior career in the surfactants and oleochemicals industries. Based in Woodbridge, Connecticut, P2 has developed a set of green chemistry technologies for converting renewable feedstocks into high-value specialty products. Investors in P2 include BASF Venture Capital, Xeraya Capital, Elm Street Ventures, Connecticut Innovations and Ironwood Capital. The company is also a recipient of debt financing from the CT Department of Economic and Community Development. For more information, visit www.p2science.com
